A QSR job turned into a product.
MILK started inside a small QSR group. Working across the business, the same frustration came up every single week: seven different software platforms to run one café. POS over here, EFTPOS over there, rostering elsewhere, loyalty in another tab, accounting in yet another, and none of it talking to each other.
Owners were paying seven subscriptions to do the work of one. Managers were re-keying the same data across systems. And nothing — none of it — was actually using the rich data each tool was sitting on to make the café better.
MILK is the answer to that. One system, modular by design — the till, the roster, the stockroom, the loyalty card and online ordering all sharing one set of numbers, so the pile of subscriptions can go.